Peloton Blames App Tracking Transparency.Picture This Clothing and App Tracking Transparency.Apple Is Building a Demand-side Platform.EU Passes Law to Switch iPhone to USB-C.This is anecdotal, of course, but this wasn’t a thing I heard 5 years ago, and now it comes up all the time when I talk to people about what they like/dislike about their iPhone. I know ordinary people in my life who don’t use social media or follow tech news at all and they are getting annoyed with the iPhone using “Apple proprietary port” instead of what everything else uses. However, this allows Apple to redirect any possible negativity towards the switch to USB-C to the EU.

Although some would argue, the iPhone was destined to be port-less. Apple were clearly already on a journey to USB-C with the rest of their products. I wonder if the EU law works somewhat in Apple’s favour here. They just like the name and the large installed base-and don’t like governments telling them what to do.Īpple’s vice president of worldwide marketing, Greg Joswiak, today said that Apple will have to move to USB-C on iPhone and its remaining devices that still have a Lightning connector in order to comply with new EU rules. It’s notable that they neither defended Lightning as a technology nor indicated that they were working on anything better. Some good questions, but not a lot of real answers here. A full video of the interview is now available on YouTube. Apple’s software engineering chief Craig Federighi and marketing chief Greg Joswiak spoke with tech columnist Joanna Stern at The Wall Street Journal’s Tech Live event in California on Tuesday.

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